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JOJE portrait
© JOJE — @joje
JOJE second portrait
© JOJE — @joje

Dream Pop, Honesty and the Korean Touch Festival – Interview with JOJE (Kim Younggi)

Kim Younggi — better known as JOJE — is one of those artists you don’t forget once you’ve heard him. His music doesn’t try to be loud or flashy; it settles in quietly, with soft electronic layers, a warm voice, and a kind of honesty that feels disarming. There’s something intimate in the way he builds his songs — as if he’s letting you step into his own head for a moment.

Talking to him, you quickly understand that nothing about his process is forced. He writes the way people keep a journal: a mix of instinct, emotion, and whatever sound feels right that day. No big strategy, no polished persona. Just a musician trying to stay true to what he wants to express.

With his upcoming performance at the Korean Touch Festival, JOJE is excited — and a little curious — to see how European audiences will connect with his music. Many listeners here discover Korean culture through K‑pop first, and he likes the idea of showing a different side of it: something quieter, more personal, more raw.

In this interview, he talks about where his sound comes from, what inspires him, and what he hopes people will feel when they hear him live.

Interview by Jason Edwards · June 26, 2026 · Luxembourg–Seoul

Kim Younggi — better known as JOJE — is one of those artists you don’t forget once you’ve heard him. His music doesn’t try to be loud or flashy; it settles in quietly, with soft electronic layers, a warm voice, and a kind of honesty that feels disarming. There’s something intimate in the way he builds his songs — as if he’s letting you step into his own head for a moment.

Talking to him, you quickly understand that nothing about his process is forced. He writes the way people keep a journal: a mix of instinct, emotion, and whatever sound feels right that day. No big strategy, no polished persona. Just a musician trying to stay true to what he wants to express.

With his upcoming performance at the Korean Touch Festival, JOJE is excited — and a little curious — to see how European audiences will connect with his music. Many listeners here discover Korean culture through K‑pop first, and he likes the idea of showing a different side of it: something quieter, more personal, more raw.

In this interview, he talks about where his sound comes from, what inspires him, and what he hopes people will feel when they hear him live.

1. For readers discovering you for the first time, how would you describe your musical identity and sound?

“If I had to define my musical identity briefly, I’d say it’s a blend of electronic dream pop and indie rock, built on authenticity and emotional flow. I want to express universal experiences that we all share.”

2. What inspired you to start making music, and how has your style evolved over time?

“I started music because my parents encouraged me. I learned piano and violin when I was very young — not really by choice, more because I had to. I’m not sure I could still play them now since I haven’t practiced in a long time.

But the real beginning of the music I make today came from a very simple motivation: a friend in middle school played electric guitar, and it looked incredibly cool. I honestly thought playing guitar would help me get a beautiful girlfriend. Sadly, reality didn’t match my expectations.

After that, I traveled around the world and performed mostly as a street musician. The people I met and the things I learned on the road shaped the musical world I have today.”

3. You mix indie, electronic, pop, and other genres. What draws you to this combination?

“In the past, I wanted to perform with just an acoustic guitar and my voice. I did that for a while. But after years of street performances, my voice started to suffer, and I realized I needed a different path if I wanted to keep making music for a long time. So I began searching for something unique — and that’s how I ended up with the sound I have now.”

4. How do you feel about performing at the Korean Touch Festival this year? What does this event mean to you?

“I’ve performed in many regions of France, but this will be my first time in Lyon. Meeting new audiences in new places is always exciting and beautiful. I hope we can share a great moment together.”

5. Interest in Korean music beyond K‑pop is growing in Europe. How do you experience this when performing abroad?

“I’m always grateful for the opportunities that come as Korean culture becomes more popular internationally. I simply feel thankful.”

6. What emotions or messages do you hope the audience will feel during your Korean Touch performance?

“I always value communication with the audience. I don’t want to just play music on stage — I want us to laugh together and connect. I hope we can create that feeling again this time.”

7. Is there a song or project that holds special meaning for you?

“All my released songs are precious to me, but ‘Lie’ is especially meaningful because it feels like a self‑portrait from a difficult time in my life.

There’s also an unreleased older song called ‘Tiny Room’. It’s connected to ‘Lie’ but more folk‑based. I hope I can release it someday.”

8. Could you share your upcoming plans — new releases, collaborations, or performances?

“I have many unreleased songs, but right now I’m working on a new track called ‘Lonely’, and I hope to release it this year. Since I do everything alone, I’ve been thinking a lot about finding people I can create synergy with.”

9. Finally, do you have a message for your European fans who are looking forward to your Korean Touch performance?

“We’ll be meeting very soon. I want us to laugh, enjoy, and create unforgettable memories together — and I’m sure we will.”

The interview was conducted via email on June 26, 2026, between Luxembourg and Seoul. You can find JOJE on stage at the Korean Touch Festival on July 4, 2026, and follow his musical journey on Instagram: @kim_younggi_joje.