1. What was the turning point—the precise moment when you thought: “I need to build a bridge to help French speakers learn Korean”?
Pierre: “After several trips back and forth to South Korea, I had to return to France. I’ve always loved creating videos, editing, and telling stories visually. One day, I realized I had a skill that not many people shared: I spoke Korean. And as Korea was becoming more and more popular, I thought: ‘Why not teach Korean in a fun way on social media?’
So I combined my two passions—video and language—and started sharing what I knew. Within a few days, my TikTok account exploded. People loved it, and that motivated me to go even further.”
So I combined my two passions—video and language—and started sharing what I knew. Within a few days, my TikTok account exploded. People loved it, and that motivated me to go even further.”
2. Korean has a reputation for being difficult for a very “Cartesian” French mindset. In your view, what is the key to demystifying this learning process?
Pierre: “The first step is Hangul. The alphabet can seem strange at first, with its new shapes, almost abstract. But as soon as you dive into it, you realize it’s just consonants and vowels that you assemble. And because Hangul is easy to learn, everything starts to unlock.
Once you understand that, a door opens in your mind… then another. You realize there is no insurmountable wall.”
Once you understand that, a door opens in your mind… then another. You realize there is no insurmountable wall.”
3. What is the most touching feedback you’ve received from a learner who managed to travel, study, or work thanks to your courses?
Pierre: “I created an online community called ‘Les Chingous’—from ‘les 친구’, which means ‘friends’ in Korean. Today, we’re more than 1,800 members. Some started Korean from zero, together, and kept going for weeks, months, sometimes more than six months.
They even organized themselves to study together in cafés, to attend events like Korea Expo… And the most incredible part is that they decided to go to Korea together. It was their dream, and they made it happen as a group.”
They even organized themselves to study together in cafés, to attend events like Korea Expo… And the most incredible part is that they decided to go to Korea together. It was their dream, and they made it happen as a group.”
4. How do you see the demand for learning Korean in France evolving over the next five years?
Pierre: “It’s exponential. Thanks to Hallyu—the Korean Wave—we’re witnessing something I had never seen before. K‑dramas, K‑pop… it all goes far beyond what we could have imagined. And honestly, in five years, I think the demand will keep growing.”
Through his content and his community “Les Chingous”, Pierre helps make Korean learning more accessible to French speakers.